Anti.Label was created in '99, initially as a slap in the face to the fashion industry. My target market consisted of those that had a love for fashion, yet were tired of being ripped off by the "bubble up" effect. Those aware that true, one-of-a-kind "fashion" began on the streets and is a product of many different subcultures.
Today, I am grown up (kind of) with a lot less angst, and have managed to amalgamate my own oxymoronic, pretty-ugly approach to fashion, while still staying true to my street style roots.
Anti-Label does NOT mass-produce, and all pieces are ORIGINAL.
**Looking for vintage? Check out my sister store, AntiLabelVintage!**